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Our Pledge

Your community is our community.
As part of Brookshire Grocery Company, our Tyler and East Texas roots go deep. Of course, the people of FRESH don’t simply work in Tyler. We live here. So we’re committed to supporting the community that supports us.

Taking care of Mother Earth.
Our environmental focus has been in place since the beginning. FRESH was designed to be one of the most environmentally friendly structures in East Texas. We’ve received LEED Certification (Leadership in Energy and Environmental Design) from the U.S. Green Building Council based on the scope of our sustainability efforts. We are the first grocery store in East Texas and the first store for the Brookshire Grocery Company to earn this designation.

From the day ground was broken, we began recycling. At the completion of building, we had recycled approximately 96% of the construction waste. A portion of the store is also built from recycled materials, much of which came from the East Texas area. We even used bricks from the original Brookshire’s grocery store on the downtown Tyler square. We are using energy efficient lighting and refrigeration methods as well as motion-sensors and timers in the preparation and storage areas to cut down on unnecessary power usage. We also supplement our irrigation system with rainwater collected from our roof in a large cistern located on the patio.

Our sustainable efforts in recycling also extend to store operations. Recycled-paper napkins are used in the reFRESH area and biodegradable cutlery is made of plant starch. Our soup containers, drink cups and 2go sandwich containers are compostable and all other food containers are recyclable. We encourage the use of reusable grocery bags and offer only paper sacks as an alternative.

Serving all, even those with special dietary needs.
FRESH carries items to meet special dietary needs whenever possible. Our aisles feature generous selections of natural, organic, chemical-free, lactose-free, sugar-free or gluten-free items in every department.

Our standards are simple: the absolute highest quality.
FRESH offers the absolute freshest, highest quality produce, meat, seafood, flowers, and chef-prepared specialties that are available in East Texas. Even our friendly and helpful customer service will exceed your expectations.