Take a walk down the beer aisle at FRESH and it is certainly evident that craft beer has reached its peak of popularity. According to the National Brewers Association, craft beer has been the fastest-growing segment of the beer industry over the past several years. It peaked in 2013 and 2014, with 18% growth rate for each of those years. In 2016, 24.6 million barrels of craft beer were produced on both the regional and national levels.
The Brewers Association defines craft beer as an operation that is small, independent and traditional. Production of craft beer must be 6 million barrels or less, ownership should be through independent brewers and not an alcohol industry member, and the beer production needs to derive from traditional or innovative brewing ingredients.
The industry certainly offers something for everyone. The flavors, varieties, marketing and packaging of craft beer are very creative and designed to appeal to anyone’s palate.
FRESH will be celebrating Craft Beer Week from May 15th to 21st. Some of our favorite brews will be featured throughout the store. The big event will be on Thursday, May 18 from 6pm to 9pm on the FRESH patio. Ten Texas breweries will be on hand to distribute samples of their beers. There will also be some great food pairings to complement the variety of beers.
Along with the beer and food, we’ll have live music, cornhole, a photo booth and giveaways. You won’t want to miss this great evening of fun and brews!