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Pink Pumpkins for Cancer

As you are well-aware, FRESH believes in supporting our community, and we do so by staying up-to-date with fundraising efforts. Not only do we host fundraising events, but each department in the store also has a unique way of giving back to the community. Our vision of sharing the wonders of food with you is also another method of giving back.

My co-workers and I get extra excited when it comes to the fall season due to all the things that are pumpkin-related. From desserts to pumpkin-scented candles and from pumpkin soups to roasted pumpkin seeds, this fruit is widely associated with fall. Here at FRESH, pumpkin cheesecakes and pumpkin pies are devoured and make fall one of our favorite times of the year!

To add to the pumpkin craze, the FRESH Produce Department offers pink pumpkins for a very limited time. You read this right: we offer pink pumpkins at FRESH! This particular pumpkin has a unique pink skin with orange interior, and it is just as delicious roasted, puréed or cooked in soups, pies and desserts. What’s even more distinctive about pink pumpkins is that it helps with the fight against breast cancer. For every pumpkin sold, a percentage of the proceeds go to the Pink Pumpkin Patch Foundation.

America’s pumpkin growers have committed to donating a percentage of proceeds, thus creating The Pink Pumpkin Patch Foundation in 2012. This fairly recent association ensures that the funds benefit reputable organizations that use the highest percentage of dollars on actual research. The Pink Pumpkin Patch Foundation consists of a board with no paid employees, simply volunteers who aim for low administrative costs.

Pink pumpkins are offered during the last week of September, a very convenient time as Breast Cancer Awareness month begins in October. A little bit goes a long way, and just a simple purchase of this seasonal fruit can help the fight. Stop by FRESH to ensure you get your pink pumpkin today!

View our favorite pumpkin recipes here!


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Posted in: Family Central