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FRESH and Festive: It’s Texas time!

I am a first generation Texan (hallelujah and amen). Born in the border town of El Paso; TX pride has coursed thru my veins in full force from the beginning. Whether you’re a carpet bagger, transplant or local yokel, you most likely understand that Texas is neither southern nor western. Texas is Texas. I got that sentiment from Senator and Texas businessman, William Blakey by the way. But I sure know what he means.

This super sized Texas pride greatly contributes to my excitement about our Taste of Texas event. We’ve added “Texas” to FRESH’s name for this Lone Star studded event. During this time, FRESH, Texas will be paying homage to some of the things that make our home state great – our food, our music and our people.

During Taste of Texas, you can sample dozens of those products, enjoy music and activities for the whole family, and learn how to make some only-from-Texas dishes. We have nightly events inspired by Texas cuisine as well as Texas sized breakfasts, guest chefs, and much, much more.

An old favorite (well just one year old) and an event that is close to my heart is our charity Steak Cookoff.  It will fall on Saturday, June 2 and will benefit the  East Texas Food Bank. We will take this time for some Texas size competition for the “Ace of Steaks” championship belt; good vittles and fun times while giving back to our community.

Tickets will be sold here at FRESH and select Tyler Brookshire’s locations. Each ticket will be $18.99 and good for one Certified Angus Beef NY Strip with two sides plus a commemorative steak knife with all proceeds from the tickets going to the East Texas Food Bank. 1 in 4 children, 1 in 5 adults and 1 in 7 seniors in East Texas are “at-risk of hunger”. The East Texas Food Bank has over 200 outlets in 26 counties in East Texas feeding our hungry friends and neighbors.

Live and local music will be happening all day long with an evening celebration for the winning team. Family friendly games and activities planned. And most importantly lots of chances to treat your taste buds to a great Certified Angus steak!