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A FRESH Point of View: A FRESH Easter

We love holidays at FRESH, because they give us the opportunity to do even more special things. So with Easter around the corner, keep your eyes peeled this week for Easter deals, treats and surprises – even a special grown-up Easter egg hunt!

Best Easter ham: Petit Jean hams come to us from Arkansas, from a family-run company that has stayed true to its old-world German traditions. These hams are hand-trimmed, and smoked for 18 hours using real burning hickory – for a fragrant, tender, deeply flavored ham that is the official ham of the Dallas Cowboys!

Easter bread of the Alps: Many cultures bake egg breads in the spring and/or at Easter, to celebrate themes of renewal, rebirth and hope. So our bakers are whipping up this European-style egg bread. It’s rich but has a lighter texture than you’d expect, with a bit of citrusy lemon flavor that makes it taste bright and clean – just like spring. This seasonal bread is available only through the holiday!

Texas Grown Easter lilies: With snow-white blooms that signify pureness, light and hope, the Easter lily is the traditional symbol of Easter, beautiful as a buffet centerpiece or to welcome guests at the entryway. Our floral department has come through with lush, double-stalk lilies, grown in Texas.

A chef-made Easter feast: Once again, we’ll be your convenient source for Greenberg smoked turkeys – the pride and joy of East Texas, and a delicious centerpiece for your Easter brunch or dinner. Make it even easier by picking up some of our chef-prepared sides. For your convenience, some of our signature  side dishes will be pre-packaged in sturdy containers, in our Grab and Go case: Roasted Brussel sprouts, grilled asparagus, garlic mashed potatoes and our whipped sweet potatoes. These ready-to-heat sides will be pre-packaged in sizes that serve 6 to 8.

Get lucky with a Golden Egg: Easter egg hunts are not just for kids! At least, not OUR Easter Egg hunts. Friday April 6 and Saturday April 7, we’ll hide five golden eggs throughout our store. Each one will contain a voucher for a $25 FRESH gift card. Keep an eye out while you’re shopping, and bring your golden egg to our concierge desk to redeem your gift card. NO PURCHASE NECESSARY. VOID WHERE PROHIBITED BY LAW. MUST BE 18 YEARS OR OLDER TO ENTER AND A LEGAL RESIDENT OF TX, AR, OR LA. CERTAIN RESTRICTIONS APPLY. FULL OFFICIAL RULES AVAILABLE AT FRESH BY BROOKSHIRE’S FOOD STORE AND AT

Last-minute shopping: We will be open till 10 p.m. Friday and Saturday for your final Easter needs. However, we will be closed Easter Sunday so all our partners can observe the holiday with family and friends.