They’ve been discovered by Oprah and The New York Times, but don’t worry – Greenberg smoked turkeys are still an East Texas treasure, made right in Tyler in the time-honored way, and just as delicious as you remember.
And, yes, we still have your holiday Greenberg turkeys at FRESH!
If you don’t know the story of Greenberg turkeys, you’re either not from around here, or you’ve never been fortunate enough to enjoy one.
More than 75 years ago, Samuel Isaac Greenberg started smoking turkeys in his barn, using hickory and a secret spice rub handed down from his mother. Word spread about his delicious smoked birds, and by the ‘40s, Greenberg and his son Zelick were making deliveries as far away as Dallas and then beyond.
Today, the third generation of Greenbergs, Sam Greenberg, runs the company, and the turkeys are smoked with the same level of care as they were in the early days. Workers still hand-trim the birds, and slow-smoke them over a hickory fire in pit houses still located in Tyler.
A Greenberg turkey has a distinctive, deep, smoky flavor, and yet somehow manages to stay moist underneath that smoke-darkened skin. To me, they’re best served at room temperature or slightly chilled. I especially like them as the centerpiece of a sandwich buffet, plopped onto soft bread like brioche or onto a crusty roll. I might add a little cranberry sauce or a raspberry-spiked Dijon mustard, but really, this turkey is flavorful enough to stand on its own.
Is the Greenberg turkey part of your holiday tradition? Come get one while we still have them. Never tried one? Come start a new custom for your family celebrations.