With its retro-cool logo, a distinctive purple-and-red bottle, and its clever name, Christmas Milk looks like a genius bit of marketing – a way to make eggnog more modern.
But it turns out there’s an even better story behind this eggnog, new this season from a company in Frisco, Texas.
A few years ago, company founders Heidi and Shane Fausel were enjoying their first holiday season with their 9-year-old son, whom they had recently adopted. The little boy kept asking for a drink he’d once tasted; he couldn’t describe it very well, just that it “tasted like Christmas.” The Fausels tried sports drinks, juices, soft drinks, but nothing was what he remembered.
Finally, one day, they happened to give him a taste of eggnog. At the first sip, their son’s face lit up. That’s it, he shouted: “It’s Christmas milk!”
Flash forward several months. Recently laid off from a corporate job, Heidi Fausel was casting about for a new challenge, one that would let her spend more time with their growing family. She kept coming back to the idea of Christmas milk. What if she and her husband created a super-premium eggnog and sold it to supermarkets as Christmas Milk?
And even better – what if part of the proceeds from the product went to support adoption of foster children, so that more children could find forever families, just like their son?
Christmas Milk was born. The Fausels spent two years on brand development, distribution plans, and product development. They came up with the purple-retro look so it would stand out in a field of red-and-green, traditional competitors, finally getting the product to market just in time for this holiday season.
The Fausels, who now have four children ranging in age from 6-12, have committed to donating part of the proceeds from their new venture to charities that support the adoption of foster children. This year, that will include the Gladney Center in Fort Worth, which runs the New Beginnings program, which specializes in placing foster children over the age of 5 in new, permanent families. (The Fausels adopted their children through this program.)
Of course this wouldn’t matter if the eggnog wasn’t good. But it is. It’s super-rich and creamy, not very “eggy.” In fact, it tastes pretty much like melted vanilla ice cream, with just a hint of nutmeg. (And it’s ultra-pasteurized, so it stays fresh for up to 120 days.) Taste it, and see if you don’t think it just “tastes like Christmas.”