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FRESH Point of View: Steak For A Good Cause

What event involves local celebrities, good times, great steaks, an excellent cause – and has a whole lot of old-fashioned bragging rights at, um, stake? Our first annual FRESH Steak Cookoff, coming up this Saturday afternoon, October 29.

Eight teams will be grilling up their best rib-eye steaks, vying for the praise of our expert judges and the title of “Ultimate Meat Master.” And you can be part of the party, either by buying a ticket that gets you a full steak dinner, cheering on your favorite team, or just coming out to experience the music, activities, and fun we’ve got planned for the day.

The event will raise money for one of East Texas’ favorite charities, the East Texas Food Bank. The food bank provides nutritious food to needy children, seniors and families across East Texas, so, naturally, it’s a cause that resonates with us here at FRESH.

It wasn’t hard to find a lot of great neighbors willing to lend a hand either. Our eight teams include representatives from local businesses, including the Tyler Morning-Telegraph, Southside Bank, and Oak Properties. They’ll be cooking not just for our guests but for our knowledgeable judges, including Tyler Mayor Barbara Bass, local restaurateur Mundo Villapuda, and Randy Whittemore of Certified Angus Beef,  which generously donated the delicious steaks our contestants will cook.

The cookoff begins at 2:30 p.m, and it will be hands up, utensils down when judging begins at 3:30. Those who purchase a $15 ticket (available at FRESH by Brookshire’s or any Southside Bank Brookshire’s location in Tyler or Lake Palestine) will be served a Certified Angus Beef steak dinner including two sides, with serving at 4 p.m. and 5 p.m.

Then, at 5 p.m., winners will be announced in the “Ultimate Meat Master” awards ceremony on our patio.

But even if you don’t come to eat steak, there will be plenty for your family to do. During the afternoon, there will be games and face-painting for the kids; a “strut your mutt” pet contest; and lots of live music. The music lineup, sponsored by  Martin Walker Attorneys at Law, starts at straight-up noon on our patio and includes:

Eric Mosley: A popular draw on our patio this summer, Eric Mosley brings his acoustic rock sound to kick off the afternoon. (Noon – 2 p.m.)

Stefan Cotter: Another FRESH favorite, the guitarist/singer/songwriter will appear from 3 – 5 p.m.

Lucas for Sheriff: Listing influences from Jeff Tweedy to Bruce Springsteen,  Lucas for Sheriff brings an interesting blend of alt-country and classic rock. (6 – 9 p.m.).