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FRESH In: The FRESH Taste of Texas

Today at FRESH, we’re throwing a party – a Texas-sized party, you could say. So big it’s going to last two weeks, and cover the whole state of Texas.

It’s our first-ever Taste of Texas. Starting today, and lasting through June 14, we’re going to celebrate the food, music and people that make our great state, well, great.

We’re bringing in great Texas chefs to show off some of the dishes that could be created nowhere but here. We’ll host concerts by some quintessential Texas musicians. And we’ll be showcasing some of the terrific, only-in-Texas foods, from local farmers, vendors and producers.

The idea came when we realized just how many great foods and dishes came from all over the Lone Star State. From salsa to kolaches, from Hill Country barbecue to Gulf oysters, from Noonday onions to Parker County peaches, Texas has a rich cuisine, built from our vast farmland and ranches, and all the many cultures and nationalities who came together to build our state.

Since we’re a proud Texas company, too – our first store was opened right in Tyler more than 80 years ago – it just seemed like a party that was meant to be. So, starting today, we’re changing our name to FRESH, Texas, for the next two weeks, and inviting you to enjoy two weeks worth of food and festivities for the whole family, including:

Texas chefs: “Cowboy chef” Grady Spears, who created the original menus at the famous Reata restaurant of Fort Worth, will be in our kitchen June 4, demonstrating his updated cowboy chow. And seventh-generation Texan Lou Lambert, who grew up on a West Texas ranch before cooking in New York and San Francisco and starting a mini-empire of Texas restaurants, will be here June 11th. Catch them here, and then this fall on TV, when their nationally aired cooking and travel show, Big Ranch Big City premieres on PBS.

Texas food: We’ll have loads of samples from farmers and vendors from the Lone Star State, including cheesemakers Brazos Valley Cheese and Eagle Mountain Cheese, and barbecue sauce purveyors Full of Bull and Stubbs, both from Austin. You’ll also be able to enjoy a wine tasting offered by Los Pinos Winery, sample barbecue sauces and rubs from Claude’s and black-bean and pinto-bean chips from Beanito’s Chips out of Austin, and much more.

Texas music: Catch two rising Texas artists, free on our patio: Uncle Lucius will perform June 3, and Jeff Allen will be here June 11th.

Texas roadtripping: Win a Texas Cheesemaker trip for you and up to five of your friends!

We’ll have more surprises in store.