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From our Freshologists: Stubb’s BBQ, On Tour

C.B. Stubblefield was a barbecue legend. Better known as Stubb, he’s the world-class ‘cue master who founded the original Stubb’s Bar-B-Que in Lubbock, where music legends Willie Nelson, Stevie Ray Vaughn, and B.B. King once played, and which barbecue aficionados hailed as the best in Texas.

Stubb passed on in the mid ’90s, but his legacy lives on, in the Stubb’s restaurant he later opened in Austin, and in his line of BBQ sauces and marinades that let home cooks create their own grilling masterworks. Stubbs creates marinades for beef, pork and steaks, but to many the real stars are the BBQ sauces. In addition to the famous vinegary, tomato-heavy original, you can now get five other versions, including honey pecan, smoky mesquite, and hickory bourbon.

Stubb was just about as famous for his big personality as his great food. A decorated Army veteran, he opened the original Stubb’s in a ramshackle building in Lubbock in 1968, then presided over it as it became a musician’s hotspot and BBQ fan’s pilgrimage. After relocating to Austin, he famously appeared on Late Night with David Letterman, telling the host the key ingredients in his sauce were “love and happiness.” For a guy who liked to proclaim “I was born hungry, and someday I want to feed the world” – that’s probably just about right.

The Stubb’s crew still believes in that vision, so they regularly take to the road to spread the word about ‘cue. They’re bringing their trailer, which includes a museum telling the story of Stubb’s, to FRESH this Saturday, April 30, from noon-7 p.m. Stop by to see what they’re cooking up in our FRESH Taste Kitchen, too.