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A FRESH Point of View: Going Green for Earth Day

Today’s the official celebration of Earth Day, begun in 1970 as a way to focus attention on the environment, and observed internationally since 1990. It’s a great time to encourage children to take good care of our planet, and to think about ways our families can reduce, re-use and recycle.

At FRESH, we’ll be showcasing one such way: We’ll have a Chevy Volt, the new electric car from Chevrolet, on display in our parking lot from 10 am-6 pm today, April 22.  Selected as Motor Trend’s 2011 Car of the Year, the Volt is a true hybrid that can run on either gas or electricity, and super-efficiently at that. In a Motor Trend test, the Volt got the equivalent of 72 miles to the gallon! Come by to check out the Volt, plus other hybrid cars, such as the new Honda Insight. We’ll have an electric car charger on display, too, to help you envision how you could accommodate a more energy-efficient vehicle into your busy lifestyle.

But we haven’t waited till Earth Day to look for ways to operate in more earth-friendly, efficient ways. Some of the other “green” initiatives we’ve started at FRESH:

  • The paper towels used in our store departments and the toilet paper in our bathrooms are all made of 100% recycled content, and have earned the EcoLogo certification. (EcoLogo is North America’s largest, most respected environmental standard and certification mark.)
  • We use automatic paper towel dispensers in our departments, which help to eliminate waste by only dispensing the amount of paper towels needed
  • Our bathrooms use only energy-efficient hand dryers, which eliminate at least two rolls of paper towel waste in each bathroom every day.
  • We only use micro fiber cleaning products throughout the store, which help reduce the use of chemicals that may end up back in our water systems and environment.
  • The chemicals we use for cleaning are from a company that was recognized by the EPA for using only safe ingredients in their chemicals, and was given the “Safer Detergents Stewardship Initiative” award.
  • We have more than 30 recycling cans available for guests to use for their own recyclable products.