|FRESH was created with a vision to share the wonders of food with the people of East Texas. Our pledge is to do so in the most inviting, accommodating, responsible way possible.In other words, we will do business in a way that the people of Tyler and East Texas can embrace and take pride in. Our pledge will be reflected in everything we do, including in the following key areas.
Your community is our community, too.
As part of Brookshire Grocery Company, our Tyler and East Texas roots go deep. Of course, the people of FRESH don’t simply work in Tyler. We live here. We’re raising our families here, too. So we’re committed to supporting the community that supports us.Brookshire Grocery Company strives to promote opportunities that benefit healthy, well-balanced children, community safety and environmental sustainability. Click here for our Corporate Social Responsibilty Report to learn more.Taking care of Mother Earth.
Our environmental focus has been in place since before the construction of FRESH even began.FRESH was designed to be one of the most environmentally friendly structures in East Texas. We have received LEED Certification (Leadership in Energy and Environmental Design) from the U.S. Green Building Council based on the scope of our sustainability efforts. We are the first grocery store in East Texas and the first store for the Brookshire Grocery Company to earn this designation.
Click here to watch a video about LEED.
Click here for press release.From the day ground was broken, we began recycling. At the completion of building, we had recycled approximately 96% of the construction waste.
A portion of our store is also built from recycled materials, much of which came from around here. We even used bricks from the original Brookshire’s grocery store on the downtown Tyler square. We are using the most energy efficient lighting and refrigeration methods as well as motion-sensors and timers in the preparation and storage areas to cut down on unneeded power usage. We are also supplementing our irrigation system with rainwater collected from our roof in a large cistern located on our patio.
FRESH operates with an eye towards sustainability. We’re committed to fresh ideas in recycling. Our café uses recycled-paper napkins and biodegradable cutlery made of plant starch. Our soup containers, drink cups and 2Go sandwich containers are compostable and all other food containers are recyclable. We encourage the use of our “I’m a Freshie” reusable grocery bags and offer only paper sacks as an alternative, which are recyclable and compostable.
Our FRESH polos, worn proudly by our team of Freshies and Freshologists, are made from 100% recycled polyester.
In addition, FRESH believes in eating local. FRESH has partnered with numerous local vendors to provide customers with locally produced and grown products, which also minimize energy and fuel usage associated with shipping. And, by offering such a wide variety of items under one roof, FRESH even helps our guests reduce their own fuel consumption with the convenience of one-stop shopping.
Finally, it is our goal to help our customers connect their individual buying decisions to the health of the oceans. That is why the FRESH seafood department, with the help of our dedicated suppliers, is committed to providing an extensive offering of sustainably-caught seafood. Please talk to our team members about the best choices for you and your family.
Serving all, even those with special dietary needs.
FRESH carries items to meet special dietary needs whenever possible. Our aisles will feature generous selections of natural, organic, chemical-free, lactose-free, sugar-free or gluten-free items in virtually every department. We more than 400 wheat-free items to offer our guests!
Click here to view our Gluten-Free Guide.
Our standards are simple: the absolute highest quality.
FRESH offers the absolute freshest, highest quality produce, meat, seafood, flowers, and chef-prepared specialties available in East Texas as well as top quality grocery items. Even our friendly and helpful customer service will exceed your expectations.